NEWS
RELEASE
PURE DIAMONDS EXPLORATION
INC.
1255 West
Pender Street, Vancouver, B.C. V6E
2V1
Tel.: (604) 687-2038 / Fax.: (604)
687-3141
January
14, 2008
TSX Symbol:PUG
Eden Point Project Defines Kimberlite
Targets for Detailed Follow-Up
Pure Diamonds Exploration Inc. (???Pure Diamonds??? or the ???Company???) is pleased to provide this
update of activities for the Eden Point Project, part of the High Arctic Joint
Venture between the Company and De Beers Canada Inc. (???De Beers???).
The 2007 exploration program on the Eden Point Project
consisted of detailed low elevation airborne magnetic survey over a large part
of the Cornwallis Island Permit area and both bulk and follow-up sampling of
streams and glacial sediments in the vicinity of samples that returned
Kimberlite Indicator Minerals from the 2006 regional sampling program. In addition, regional sampling was
completed over the new Permits acquired to cover the north half of Cornwallis Island.
The airborne survey consisted of approximately 30,000
line kilometers initially at a 100 meter flight line spacing followed by a
number of more detailed surveys at 25 meter spacing over anomalies defined by
the first survey. The surveys
defined upwards of 20 magnetic anomalies that could reflect kimberlite and the
source of the kimberlite indicator minerals discovered in 2006. A selected set of priority anomalies are
being subjected to further review and Diamond drilling is under consideration
for the spring 2008 exploration program.
The indicator mineral sampling in 2007 consisted of
follow-up sampling in the vicinity of mineral anomalies discovered in 2006 and
larger ???bulk??? samples from the most significant of the mineral anomalies from
2006. This sampling was conducted
on both Cornwallis Island and Devon
Island as significant kimberlite indicator anomalies were defined in
both areas. While the results to
date are preliminary in nature, additional kimberlite indicator minerals are
being recovered from the follow-up sampling in both areas and serve to further
enhance the potential for the discovery of kimberlite. All indicator minerals recovered will be
evaluated by electron microprobe analysis to confirm their derivation from
kimberlite as well as the Diamond carrying potential of the source
kimberlite. These results will be
received over the next several weeks in time to allow for planning for the
spring and summer exploration programs.
While the results are still preliminary in nature, it is
exciting to note the presence of numerous magnetic anomalies from the airborne
survey in the vicinity of the kimberlite indicator minerals discovered by the
2006 sampling and the confirmation of these indicator mineral results by the
follow-up sampling results to date.
It is the intention of Pure Diamonds and De Beers to compile all the
final results as they become available and together formulate a follow-up
program including Diamond drilling for the 2008 spring and summer exploration
programs. Further results will be
released as they become available to the Companies.
???/Cont???d.
Pursuant to the Agreement announced May 17, 2006 between
De Beers and the Company, the Company has the right to earn up to an 85% working
interest in six projects in Nunavut, which includes the Cornwallis and
Cape Osborne Projects. De Beers is
the current operator of the High Arctic Joint Venture and Martin Doyle, P.Geo. is the Qualified Person pursuant
to National Instrument 43-101 and has reviewed the contents of this news release.
For further
information, please contact:
Gordon Keevil ??? President
(604) 687-2038 or visit our website at
www.pure-diamonds.ca
This news release does not constitute an offer to sell or
a solicitation of an offer to sell any of securities in the United
States.
The securities have not been and will not be registered under the United
States Securities Act of 1933, as amended (the ???U.S. Securities Act???) or any
state securities laws and may not be offered or sold within the United States or
to U.S. Persons unless registered under the U.S. Securities Act and applicable
state securities laws or an exemption from such registration is
available.
This release includes certain statements that may be
deemed to be "forward-looking statements" within the meaning of the U.S.
Private Securities Litigation Reform Act of 1995. All statements in this release, other than statements of historical facts, that address future
production, reserve potential, exploration and development activities and
events or developments that the Company expects, are forward???looking statements.
Although management believes the expectations expressed in such
forward-looking statements are based on reasonable assumptions, such statements
are not guarantees of future performance, and actual results or developments may
differ materially from those in the forward-looking statements. Factors that
could cause actual results to differ materially from those in forward-looking
statements include market prices, exploration and development successes, continued availability of capital and financing, and general economic, market or
business conditions. Please see our public filings at www.sedar.com
for further information.