SAN FRANCISCO, CA--(Marketwired - Mar 10, 2015) -  To improve the effectiveness of their campaigns, marketers should only use opt-in processes in building their lists and obtain recipients' permission before sending messages, according to the updated M³AAWG Senders Best Common Practices, Version 3.0, released today by the Messaging, Malware and Mobile Anti-Abuse Working Group. The revised document also recommends using technologies that provide better transparency into the originating sender to help reduce phishing attacks and addresses data security issues. 

About the Messaging, Malware and Mobile Anti-Abuse Working Group (M³AAWG)

The Messaging, Malware and Mobile Anti-Abuse Working Group (M³AAWG) is where the industry comes together to work against bots, malware, spam, viruses, denial-of-service attacks and other online exploitation. M³AAWG (www.M3AAWG.org) represents more than one billion mailboxes from some of the largest network operators worldwide. It leverages the depth and experience of its global membership to tackle abuse on existing networks and new emerging services through technology, collaboration and public policy. It also works to educate global policy makers on the technical and operational issues related to online abuse and messaging. Headquartered in San Francisco, Calif., M³AAWG is driven by market needs and supported by major network operators and messaging providers.

M³AAWG Board of Directors and Sponsors: AT&T (NYSE: T); CenturyLink (NYSE: CTL); Cloudmark, Inc.; Comcast (NASDAQ: CMCSA); Constant Contact (NASDAQ: CTCT); Cox Communications; Damballa, Inc.; Facebook; Google; LinkedIn; Listrak; Mailchimp; Message Systems; Orange (NYSE: ORA) (ORA.NX); PayPal; Return Path; Time Warner Cable; Verizon Communications; and Yahoo! Inc.

M³AAWG Full Members: 1&1 Internet AG; Adobe Systems Inc.; AOL; Campaign Monitor Pty.; Cisco Systems, Inc.; CloudFlare; Dyn; iContact/Vocus; Internet Initiative Japan (IIJ) (NASDAQ: IIJI); Level 3; Litmus; McAfee Inc.; Microsoft Corp.; Mimecast; Nominum, Inc.; Oracle Marketing Cloud; Proofpoint; Spamhaus; Sprint; Symantec; and Twitter.

A complete member list is available at http://www.m3aawg.org/about/roster.