A Passion for Precious Metals – Larisa Sprott

What did you imagine you’d do with your life?

I certainly never thought I’d be running a company or selling precious metals. My goal was to become a teacher or university professor. However, growing up, I was inundated with constant conversation and lectures about smart investing, company earnings, the stock market, and the economy.

When I was 10, my dad taught me how to read the stock charts in the newspaper. My first stock purchase was Coca-Cola – it went up 15% before I sold it! I never really considered a career in finance until I took a summer internship at Cormark Securities many years ago. I sat close to the trading desk and it was there that I fell in love with the world of finance and never wanted to leave.

In February 2010, my father asked me to take over what was a tiny and struggling company of only two people and run it. And despite my misgivings, I did, and the world of precious metals soon became one of my passions.

That’s how you succeed in finance, in a nutshell: you need to be willing to take risks, step out of your comfort zone, and work hard. At Sprott Money, we value creativity and innovation, and are proud to be one of the best companies in the industry. We especially focus on great service and satisfaction. Our company would be nothing without our clients.

Sprott Money is more than just precious metals. A proudly Canadian company, we employ 11 people, all of whom have a passion for their work and are proud to serve our clients. Through our finance writers and contributors, we’ve established a following on high profile websites such as Zero Hedge and Steve Quayle and are seeing a growing presence on four social networks (Facebook, Twitter, LinkedIn, and Instagram).

Though we started out with only selling investment grade bullion to a small clientele, we’ve seen major growth since 2008. We’re looking at expanding our storage locations and numismatic product offerings, and looking into new mints and new services to bring only the best to our clients.

I came into Sprott Money knowing next to nothing about running a dot-com, let alone how to make it successful. I had to learn how to market to digital audiences and how to attract and keep our valued clients. Through hard work and education, I learned what worked for us and what didn’t.

There are always risks that come with a venture like this, and we’ve had our failures and missteps. But the fact remains that pushing forward is the only way to success, and I’m proud of our accomplishments.

Approaching my 7^th year running Sprott Money, I’m proud to say that my passion for our industry only grows stronger. I look forward to sharing my knowledge with you in coming posts.