In early February, I visited the World Money Fair in Berlin
with a number of BullionStar executives, namely, Torgny Persson, CEO of
BullionStar, Luke Chua, COO of BullionStar, and also Michael From, CEO of Liberty Silver in Sweden, a company
founded by Mr Persson.
The World Money Fair is the world’s leading numismatic and precious metals
convention, and is now in its 45th year. Held each year in the
Estrel Convention Centre, part of the Estrel Hotel (Germany’s largest hotel),
about 9 kilometers south-east of central Berlin, the 3 day event attracts a
crowd of between 10,000 – 15,000 precious metals enthusiasts, as well as
hundreds of precious metals exhibitors from all over the world, with a strong
representation from the German
gold market. The exhibitors range from precious metals refineries and
mints, to precious metals dealers, to precious metals manufacturers of
technical machinery and equipment for the minting and refining industry (such
as coin presses), and finally many precious metals numismatics, coin and
bank-note dealers. Hence, lots of bullion and numismatic coin collectors also
attend the fair. The World Money Fair was previously held in Basel,
Switzerland, up until 2006, at which point it moved to Berlin.
One of the more intriguing aspects of the convention is that apart from
the individual attendees, literally hundreds of precious metals dealers and
precious metals suppliers also attend the Fair, primarily to hold meetings
and discussions with each other, and also to catch up on the latest offerings
from the convention exhibitors. Most of these face-to-face meetings take
place within the hotel lobby at the numerous seating areas, cafés, and
restaurants that are positioned within the Estrel’s expansive open plan
atrium. While most of the meetings are pre-planned, there is an air of
spontaneity as customers and suppliers rush around trying to keep to their
previously agreed schedules, while bumping into old acquaintances. Some
suppliers seemed to literally have numerous back-to-back meetings in the
lobby for a good part of the first two days.
I sat in on some of BullionStar’s meetings which included a large German
gold and silver refinery, one of Switzerland's biggest gold refineries, and
some of the largest worldwide precious metals wholesalers. I found these
meetings fascinating as the format was a combination of an informal catch-up,
and a more formal discussion of product pricing, business conditions,
inventory requirements, bar premiums, and supply channels etc. We also
attended dinners on different evenings with a variety of large precious
metals suppliers from markets such as Germany, the US and Singapore. I
considered it a privilege that during these meetings and dinners I was able
to meet some of the top names from the worldwide gold refining and
wholesaling sector.
On the first day I took a tour of the exhibition floor. This space
consists of an immense series of halls about the size of a few football
pitches. There were about 50 national and private gold and silver mints and
central banks exhibiting, as well as approximately 250 dealers in precious
metals, bullion and numismatics, and about 60 technical suppliers including
some large gold refineries. It might seem surprising that central banks, such
as Banco de México, would attend such a gathering, but given that many
central banks regularly produce their own precious metals coins, it actually
makes perfect sense, as they too are in the business of marketing their own
coins.
While there were plenty of new releases of limited edition numismatic gold
and silver proof coins, I was most interested in the investment bullion gold
and silver bar and coin displays, but the vast number of displays (under
protective glass) was extensive and varied and would easily take an entire
day to see properly. A lot of well-known names were exhibiting, including the
Perth Mint, the Royal Canadian Mint, the Royal Mint, South Africa's Rand Refinery, the Austrian Mint, PAMP, as well as MDM
Deutsche Munze (Germany), Schoeller
(Austria), and China Gold
Coin Incorporation. As it's not every day one gets all of these mints in
and refineries in the same room, I made sure to chat to staff on the various
stands just to get an idea of their views on the precious metals market and
their product offerings.
Some of the larger investment gold bar displays in the exhibition were
laid on by German precious metals refinery Heirmerle
+ Meule along with its Spanish subsidiary Sempsa JP, as well as an
extensive selection of gold and silver bars from German / Belgian
refinery Agosi
(Umicore). Agosi even had a display of base metal investment bars which
it calls AgosiBase, covering titanium, aluminium, copper, bronze, and brass
bars, as well as Sparkasse gold bars which it produces on behalf of the
German Sparkasse (Savings Banks).
Britain’s Royal Mint also had a relatively large gold bar display of
recently launched gold bars which use the former Royal Mint Refinery (RMR)
logo. At the Royal Mint stand I also learned that its precious metals vault
at its headquarters in Llantrisant, South Wales, is built to the
security specifications of the Bank of England. Hmmm, could this mean that
the Bank of England holds some of its gold not in London, but in the more
remote Royal Mint vault, which after all is guarded by Britain's Ministry of
Defence police force? The Royal Mint also points out on its vault page that
customers can 'rest assured' that it operates "outside of the banking
and London clearance systems", which doesn't really inspire confidence
in the London precious metals vaulting system.
Each year, a different country is the ‘Guest of Honour’ at the Fair. This
year, it was the turn of The Republic of Korea, and so KOMSCO (Korea Minting,
Security Printing & ID Card Operating Corp), Poongsan (producer of coin
blanks for 60 countries around the world) and Poongsan-Hwadong (an official
distributor in South Korea for a lot of international mints), had large
exhibit stands. While attempting to find out some lesser known facts about South
Korea's gold market, I was surrounded by helpful representatives from
KOMSCO and Poongsan, but a lot seemed to be lost in translation, although I
did manage to learn that they are exporting gold bars to Indonesia, which was
news to me.
There were also a lot of other mints exhibiting at the Fair but which were
focusing on their 'mint coin' collections, such as Japan Mint, Czech Mint,
Royal Dutch Mint, Portuguese State Mint etc. Mints usually use the World
Money Fair to launch new coins or announce updates to existing gold and
silver coins in their range. Surprisingly, the huge US Mint did not have a
stand at this year's exhibition, although I understand that it did in
previous years.
BullionStar also brought video recording equipment to Berlin and conducted
short interviews with various exhibitors about their views on gold. We also
recorded some interviews of our own views on the gold market, material which
will be used in forthcoming BullionStar audio-visual releases. Finally, at
one of the many banknote dealer stands, I purchased a very new looking 100
billion Zimbabwe Dollar note for the knockdown price of €10, which I think is
the highest denomination Zim Dollar hyper-inflationary note ever issued.
Next Year, South Africa is the Guest of Honour country at the World Money
Fair, and Rand Refinery and South African Mint will be ‘guest of honour’
companies representing the South African
gold market. The year 2017 is also the 50th anniversary of the
launch of the famous Krugerrand gold coin, which undoubtedly explains the
timing of South Africa receiving this accolade.
BullionStar
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