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Physical Demand Takes Off In Dramatic Week For Gold

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Published : July 24th, 2015
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Category : GoldWire

BULLION BARS AND COINS

The gold price suffered a dramatic breakdown last Sunday. Against a backdrop of already weak sentiment towards the precious metal and a strengthening US dollar, the 'smash' was blamed on a massive bear raid which dumped 5 tonnes of bullion on the market.

Read our analysis:
Dissection of a gold price smash
What's the spin on the gold smash

Buyers reacted to unusually low prices by piling into physical gold this week. In Asia they prompted a swift rise in demand from jewellery retailers, while Mints around the world reported surging interest in coin and bars.

Here at The Perth Mint we've seen a sharp rise in demand for gold coins. In June, sales were up 37% on the same month last year with buyers clearing 21,962 ounces.

Sales in July have already matched that level and appear to be gaining momentum.

Reported in The Australia today, Sales & Marketing Director Ron Currie confirmed the week's events had brought out value hunters. "Absolutely there's been some bargain hunting," he said. "I think sentiment has now changed. Gold had been running between two very straight train tracks, and breaking out of that band has made people think about purchasing."

 

Further reading:
Gold Smash Leads to Surge in Demand For Coins, Bars Around World - GoldCore

 

Data and Statistics for these countries : Australia | All
Gold and Silver Prices for these countries : Australia | All
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