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Steve Jobs: Legend and Legacy

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Published : October 07th, 2011
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FOLLOW : Steve Jobs
Category : Editorials

 

 

 

 

With yesterday’s passing of Steve Jobs, I’m truly saddened, and not in the shallow way of hearing about another celebrity death in the news. Often, a former leader or big name passes away and the event is unfortunate, but it doesn’t really touch one on a personal level. With Steve Jobs, I truly feel the world is worse off today than it was yesterday.


Jobs was a real inspiration. In case you haven’t already seen it, I highly suggest viewing his 2005 Stanford Commencement Address. In the address, he makes one particularly touching point: find something that you love to do. Now, I’ve heard this plenty of times from many successful people. However, there’s something different about Steve Jobs. There’s nothing apparently fun about his chosen profession – at least in my opinion.


First of all, entrepreneurship is a risk-taking venture. The majority of us would rather pick up a paycheck than strike out on our own. And second, computer science isn’t the easiest or the most exciting field for most people. You can’t just make connections and schmooze your way to the top; it’s about actually knowing something… something difficult and complex.


However, Jobs’s advice is no secret; in fact, the same advice has pushed many young people in the wrong direction. Ask an 18-year old what college majors they’re passionate about. What answers would you expect? Likely English, art, history, music, etc. Even the students who choose more practical degrees such as engineering and accounting rarely feel a passionate calling. Their degrees are simply a means to monetary ends.


This is especially prevalent in business school. The same students who never raise their hand in class are the first ones to ask “inquisitive” questions when a potential recruiter comes to campus. Many business students even despise the business world but are nonetheless following the route. Steve Jobs’s example encourages us to be passionate about unconventional career paths. Society tries to dump certain professions in the boring and hard box and others in the fun and entertaining box. Steve Jobs showed us that those categories don’t exist. You can find passion anywhere.


And in my opinion, many technical fields are much more satisfying than the idealized arts. I’ve met so many failed, untalented, and miserable artists in my time. In fact, usually the more talented the artist, the more miserable his life.


These days folks often complain about too much greed in the business world. I don’t think too much greed is the problem; the real culprit is too little love. Why not be passionate about computer science, accounting, finance, or even petroleum engineering? In our culture, it’s almost taboo to hold a passion for anything but the arts, but when someone can hold a technical field dear to their heart, the whole world benefits.


With that said, I’ll pass the baton on to Bud Conrad as he relates his own brushes with Steve Jobs and how his son has been inspired by Jobs’s example. Then along the lines of my intro, Chris Wood discusses biohackers, people who have made scientific discoveries outside formal laboratories. Some passions don’t fit the usual hobby categories.





Steve Jobs: Legend and Legacy


By Bud Conrad


I raised my kids in a house across the street from where Steve Jobs and his friend Steve Wozniak started Apple. I took my son over to see what I thought would be an amazing scientists’ lab in the garage and was completely astonished at the fact that there was absolutely nothing unusual about the three-bedroom, two-bath tract home. My kids went to the same high school as the two Steves, and I often heard them give talks as Apple grew.


During my computer career, I interviewed at Apple more than once but never landed a job. I well remember the culture shock in taking a group of Amdahl (large IBM mainframe manufacturer) managers over to Apple to discuss joint ventures. We drove a black Mercedes and had suits and ties. They met us in a conference room with purple wiring and were dressed in T-shirts and beards. Jobs once picked me out of 150 in a class at Stanford as not being a student.


Perhaps one of the best early stories came from talking with Al Acorn at a reception about his experience at Atari. A young kid was in the lobby and wouldn’t leave until he got a job. The receptionist called Al, who saw a fire in Jobs’ eyes and assigned him as assistant to an engineer. The goal of designing games from TTL chips was to minimize the number of chips to keep the cost low. A bonus of $100 per chip was given for designs under 100. To Acorn’s great surprise, Jobs produced a design with only 46 chips, and in just four days. It had been hacked together by Woz. Jobs paid Woz only a fraction of the money earned from the design, and the difference was only discovered years later. Jobs the opportunist and Wozniak the designer later came up with the Apple computer, which Atari (under Acorn) turned down as a business venture.


In sixth grade, my son wrote his life’s biography; in it he predicted he would start his own computer company (called “Banana”). It was written on the first McIntosh that worked – the Mac+. When he went off to college, he bought a NeXT computer with the money he made trading McIntosh computers (not the stock) that summer. On graduation, with some sense of loss, we carried the NeXT black cube to the trash can, as the company was exiting the hardware business. NeXT turned out to be Apple’s savior, when Jobs returned as CEO, because it contained the new operating system that is the base for Apple’s computers. Last year my son quit his job at Google as Android product manager to start a Ph.D. program at Oxford in complex systems; but he has just returned to Silicon Valley to find financial support for implementing his new web-based startup, leaving his Ph.D. on hold. So, with the death of the most celebrated of entrepreneurs, the role model lives on in my son’s aspirations. I hope the torch of enthusiasm and creativity is passed on to others as well, as I mourn the loss of a great one.

 

 



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Bud Conrad, chief economist, holds a Bachelor of Engineering degree from Yale and an MBA from Harvard. He has held positions with IBM, CDC, Amdahl, and Tandem. Currently, he serves as a local board member of the National Association of Business Economics and teaches graduate courses in investing at Golden Gate University. Bud Conrad has been a futures investor for 25 years and a full-time investor for a decade.
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