TESTOSTERONE PIT (My Soul) Gets A New Name

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Published : June 23rd, 2014
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Category : Opinions and Analysis

Friends and readers,

Big changes are in store for TESTOSTERONE PIT. No, I didn’t sell out, though I had an offer. Don’t worry, I won’t go mainstream. Or go soft on Wall Street. Hype still won’t be allowed. And I won’t water down my sarcasm like Maker’s Mark tried to water down its bourbon last year {something I couldn’t let them get away with.... Self-Medicating With Watered-Down Bourbon: An Insidious Inflation }.

But it’s time to take my site to the next level.

I’ve had it with all the problems that the name TESTOSTERONE PIT is causing you and me. Some ISPs are blocking links of my articles. Even good friends of mine cringe when they do receive them in their work email, sent by an overenthusiastic colleague. Practically no one dares to read TESTOSTERONE PIT at work; they might get caught and end up mortally embarrassed.

One of my very regular readers told me that he’d emailed his daughter, who works at the New York Fed, a link to one of my brilliant articles, and she just refused, and I mean, REFUSED, to click on it. “Dad, I’m not clicking on this,” she must have emailed him back after the third try. I don’t think he ever got her to click on it. Her own dad!

And I still don’t know how to spell “testosterone.”

The name was supposed to evoke a raucous trading pit, of the type that is becoming rare these days. It’s also the title of one of my books – a short raunchy novel, the insider story of the car business. A saleswoman said it as she approached a bunch of yakking salesman standing around with nothing to do. She was going to call the EPA, which was in charge of cleaning up testosterone pits, she said.

Even my wife hates the name.

But it seemed like a good idea at the time. And I have a history of not listening to her.

So now I have a new name for the site, and a new URL. Even my wife likes it.

Rather than doing everything myself, I will have a professional build the website. I promise: it will be better than the current site.

There will be more content – more excellent content, I hope – as I gradually bring some people on board.

As always, my new site will be free. If you really want to spend some money, and you’re out of other options, buy my books. As e-books, they cost almost nothing. So it’s hard to spend a lot on them :-]  And if you’re an Amazon Prime Customer, TESTOSTERONE PIT, The Novel is actually free. I still don’t know what kind of business model that is, but hey. I’m proud of BIG LIKE. And I would love for you to read it. People have told me it’s one of the most insightful books on Japan they’ve ever read. They also said it was fun and a page-turner. Go figure.

After the new site is up and running – maybe in July – TESTOSTERONE PIT will continue to exist, but it will go dormant. All the good stuff is going to happen at the new site. I will keep you posted. Until then, TESTOSTERONE PIT will remain active, as always.

And the new name and URL? I’ll tell you in the sequel – when the site is a little closer to reality. Stay tuned. I would love for you to make the transition with me over to the next big thing.

The Comments section below is open. Comments, suggestions, recommendations, etc. are very welcome. Gripes are limited to one per person. I’d love to hear from you. You can also email me at testosteronepit [at] gmail.com

And THANKS for coming to my site (despite its name).

Cheers,

Wolf

Data and Statistics for these countries : Japan | All
Gold and Silver Prices for these countries : Japan | All
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Wolf Richter is based in San Francisco. Entrepreneur with over twenty years of C-level operations experience, including turnarounds and startups.
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I shall miss the old name - it had a delightfully irreverent flavour. I am, by the way, a middle aged woman.
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I shall miss the old name - it had a delightfully irreverent flavour. I am, by the way, a middle aged woman. Read more
Argus - 6/23/2014 at 9:30 PM GMT
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