Gold is the most precious of all the metals, and love is the most
precious of all emotions. Therefore, when it comes to the economics behind
them we shouldn’t be surprised how similar they are.
The cost of Valentine’s between 2011 and 2012 increased by 8%, in
comparison the price of gold increased by over 6%. The difference between
them though was that if you chose to buy gold for your loved one rather than
flowers or chocolates, then the gold would still exist – and still be worth
something.
Value of gold investment
Love, like gold is becoming increasingly expensive but also like gold,
the value (and its importance) remain the same. They are both everlasting and
have survived millennia, held in the highest regard by all civilizations.
The value of gold doesn’t really go up or down, it’s the price which
fluctuates – much like love. What it means to you remains the same, but
thanks to inflation and marketing the costs keep rising. Gold has a
historical value much like love, and both dominate famous tales from the past
and fiction. Often they appear hand in hand, think of the Taj
Mahal and even wedding rings.
So why wouldn’t you put them hand in hand when it comes to the most
romantic day of the year?
In 2012, romantic Americans spent over $17.6 billion on their
Valentines, an average of $126 per person, if those
same people had chosen to buy gold they would still own the 2 grammes of gold this year. You can’t say that for the
majority of other popular valentine’s gifts.
Top gifts for Valentine’s Day
Given 80% of women are reported to say that they have received a gift
which appeared to have had no thought put behind it, Valentine’s Day gift
choosing is a tricky business. Let’s look at the most popular ones and
how they stack up:
- Valentine’s
Day card – I’m sorry, you buy this whatever, whoever you are. Last year 180
million Valentine’s Day cards were exchanged in the US. Good as: it’s
easy and everyone loves receiving cards. Bad if: You’re sending it to
yourself.
- Roses – on
average 196 million are produced to satisfy the US romantics, 61% are bought
by men who spend $1.7 billion on the magic dozen. Great if: You lack
imagination Bad if: you don’t like things dying after 3 days.
-
Chocolates/candy – 8 billion candy hearts are produced, they are the third
most popular gift and cheapskates spend $1.6 billion on the sweet
stuff. Great if: your other half is a chocoholic Bad if: your other
half is diabetic
- Dining Out –
$3.4 billion will be spent on Valentine’s meals this year, there’s nothing
more romantic than spending an allocated day of love with hundreds of other
couples. Great if: You like paying double for a meal you could buy any other
night of the year. Bad if: You don’t like oysters.
- Jewellery – represented by just 17.3% of all gifts bought
last Valentine’s Day, but the biggest spend of all at $3.5 billion in 2012.
Great if: you want to show thought and a gift which will last. Bad if: You
don’t like taking risks.
And last but not least, the one which says all you need to say about
love:
- Gold – a favourite amongst the central banking elite and a popular
choice throughout history and the year. Great if – you want to give something
that lasts forever, and what could be a better representation of your
everlasting love than an everlasting gift? Bad if:– you buy gold after the
Chinese have been in the market and sent the price up
We all know that just by spending more on Valentine’s Day doesn’t mean
you can buy more love. But we also know that gestures are remembered. So why
not make a romantic gesture which also shows you’re investing in shared,
secure future?
Jan Skoyles
Want to buy gold for Valentine’s Day? Buy
gold online in minutes…
Please Note: Information published here is provided
to aid your thinking and investment decisions, not lead them. You should
independently decide the best place for your money, and any investment
decision you make is done so at your own risk. Data included here within may
already be out of date.
